Best practices to attract and engage discerning consumers
Creating a survey may be quick and easy, but so is creating a bad one. Is there a way to design a thoughtful, effective survey that gets results without boring customers to death?
Marketing 28 min listen
The typical software selling strategy is dead. In a market where there is less and less time to influence customers’ decisions, can customer marketing help companies get ahead?
Scale by Intercom 26 min listen
For years, businesses have structured their marketing and sales strategies around the funnel. But as we devise better ways to engage with our customers, maybe it’s time we evolve our metaphors, too.
Marketing 27 min listen
From the first census to modern questionnaires, take a tour through the past, and the future, of surveys in this feature episode of our podcast.
Marketing 26 min listen
We know “mojo” is not your typical marketing jargon, and it’s not often thrown around in a business setting, but that’s exactly what today’s guest says we’re missing.
Support 30 min listen
Customer expectations are at an all-time high and the competition is fierce. So, how can you create experiences that stand out from the crowd?
Marketing 26 min listen
From considering the channel and brand voice to matching the situation and the tone of the customers, can you ever really nail down the perfect message in customer service?
Marketing 16 min listen
As product-first businesses evolve, so do their product marketing needs. But is there a right way to set up your org for success? We talk to our PMM leaders about product marketing and how we do it at Intercom.
Marketing 40 min listen
In celebration of this year’s International Women’s Day, we’re challenging ourselves to support, give visibility to, and praise women’s achievements.
Marketing 44 min listen
In the tech world, we’ve seen time and time again how customer experience can make or break a business. But when it comes to the government, is there such a thing as the citizen experience? Intercom’s Sarah Tran chats to Code for America CEO Amanda Renteria.